At Fox, we work hard to ensure you get the most out of your ride. From new helmet designs to riding apparel, we’ve got you covered. No matter what your style of riding, we’ll have you riding in style. From our selection of performance fabrics, strategically placed mesh venting, and stretch paneling in critical movement areas, to our detachable sunglass/goggle wipe on our shorts and our audio interface design (featuring smart routing for headphone cables) – every detail speaks to functional performance when you’re on your bike. Our 2011 range features many innovative new ideas, twists on some old favorites and top performing legacy products. Some of the highlights to look out for:
The Striker Helmet #20012- back in 2007, we set a new standard for trail helmets with the introduction of the Flux helmet. Successful beyond even our expectations, the Flux paved the way for the introduction of the all new Striker helmet. Lightweight and race ready, the Striker is a lighter, sleeker version of its predecessor, and is sure to turn some heads (and protect them too!) when it debuts in Spring 2011.

The Transition Hard Shell Helmet #20013 – building on the success of our Transition Co-Moulded helmet, we’re introducing a classic ABS shell street/park style helmet for riders looking for substance and style.

The Breakaway Soft Shell Jacket – originally introduced in Fall 2010, the Breakaway has been true to its name, and is miles ahead of the competition when it comes to value for the price.
The Ventilator Short – this ultra lightweight riding short got some functional updates for 2011 to make it even better for high performance XC and Trail riding.

We’re pushing the boundaries of action sports performance with some innovative new technologies. We’re proud to debut Poron XRD Extreme Impact Protection in our new Ballistic arm and knee sleeves and our Unabomber and Stealth Bomber gloves. The Poron XRD material is soft and contouring against the body, yet instantly dissipates force upon impact, effectively acting as a layer of wearable protection. (Ballistic Knee #29032, Ballistic Arm #29033)

Also new for 2011 is Fox’s proprietary Aircool(tm) jersey material. Fox Air-Cool(tm) fabric offers accelerated moisture wicking and unmatched skin-contact comfort. Using a combination of raised dobby polyester and Q4 Quad Stretch, Air-Cool(tm) promotes enhanced airflow and rider comfort over conventional jersey materials. (Freeride Aircool jersey #23180)
Another innovation comes in our glove collection. On select styles, we’ve incorporated hydro management nano-technology to create genuine water repellent gloves. The ion-mask(tm) treatment is found on our Unabomber and Attack gloves. (Unabomber glove #24101)

These technical highlights are only part of the story, and they’re meaningless without great product design – and the 2011 MTB Collection from Fox doesn’t disappoint. Innovative, ground breaking, and inspired – you’ll like what we’ve got in store. Look out for the full range landing on shelves March 1st and in the online store.
Go Fox Yourself at www.foxhead.com/eu/mtbGear, Tel 0191 487 6100 or drop a line to info@foxeurope.com.
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Like the look of those gloves!