Saracen is proud to announce Lance McDermott as the first signing since the brand was acquired by Madison earlier this year. The 2008 Nissan QashQui winner has signed a 3 year deal underwriting the commitment of Madison to re-establish this brand as one of Britain’s finest. Lance will be looking to repeat his successes riding the new Saracen Amplitude alu and cromo bikes, as well as working with the Saracen design team to develop a signature range.
Madison’s chief executive, Dominic Langan commented, “I am delighted to get Lance on board with Saracen and believe he is the ideal ambassador for the brand in the dirt jump category. We have some great looking bikes and strong consumer and retailer demand for the brand but competition success at an international level will further enhance the image and reputation of the brand. We have great aspirations for Saracen and you can expect more professional riders joining the team in the future. This is just the start!”
Lance is raring to get going with the project and had this to say, “I am pleased to announce that I have signed for Saracen bikes. I can tell you this was the best decision I have ever made as the bikes from Saracen ride amazing! So easy to ride, with low BB and short top tube, the Amplitude line up cannot be faulted and as I have said to lots of friends and riders that have asked me my true opinion on the bikes and I can honestly say you won’t have to change a thing! The bikes have an amazing spec and ride perfect, so perfect that I am proud to be riding for Saracen in 2010!”
McDermott is the first signing to come to Saracen under the new Madison ownership who have plans for the future as the brand seeks to prove its performance prowess on the world’s biggest stages, with a World Cup level downhill presence intended for the 2011 season. To find your nearest Saracen dealer, visit www.saracen.co.uk. Madison is seeking distributors and retailers for Saracen outside the UK, for more information call, +44 20 8385 3385
Saracen is one of Britain’s best known bicycle brands and first started in 1987. Twenty-Three years later, 2010 sees the rebirth of Saracen at its new home Madison, the UK’s no.1 distributor for premium bikes and cycle related brands.
Saracen was a market leader during the early 90’s and a trendsetter with the iconic Kili Flyer bike, famously named after adventure cyclist Nick Crane rode up Mt. Kilimanjaro on a Saracen Conquest mountain bike. This innovation and flare is set to continue with new ground breaking designs to put Saracen firmly back on the map! The new range of mountain bikes covers categories from downhill and aggressive UK long-travel trail bikes to well designed kids bikes at affordable prices. At Saracen we believe in great design, quality and affordability.