12 Aug 2009

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You have stumbled across the fore-front of lifestyle design. Here at Sarruma, we have tackled diversity, defintion, design and style head on with our new clothing label.

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Sarruma was formed in 2009 by three young guys based in Leicester. Ben always had a plan at the back of his mind as did Medley and Rob. After Rob, who graduated from Loughborough University with a Graphic Design degree, hooked up with us and bought into this plan, we knew the direction we wanted to take. After meeting in the middle and taking on the roles ofn’do’er’s and designers, the rest, as they say, is history.

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As a new clothing label we want to put emphasis on promoting the talent that exists in the UK, of both sportsmen and women, designers and the youth of today.

From our sponsored riders to the manufacture and design of our unique clothing range and custom lids, Sarruma endeavors to be a key builder and developer of new facilities for the young and old right here in the UK. We feel the name ‘Sarruma’ (a Hurrian god whose name means ‘King of the Mountains’) was the perfect identity for this project.

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We have addressed some of the most pressing issues in our world, from our packaging hanger to our clothing, we aim to be green. We also aim to bring you the best looking and fitting garments. So with this in mind we launch our range to you off the back of a small unique range but watch as we grow rapidly, moving focus onto more technical garments and even componentry in the near future.

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Recently, we have arranged a clothing design collaboration with students from De Montfort University, and gained our first sponsored rider, ready to compete in nationwide events.

We are very pleased to have completed our website, and we will be updating regularly so you can follow us as we grow…

Watch this space

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If you liked this post why not check out these?

  1. Homegrown industry – Dynamic Style Clothing
  2. King of Dirt Rd1 – Tom Grundy video


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