Yeti have always made killer bike videos, and their company is all about being one big family.
People who ride Yeti bikes are always more than just a bike rider, they are people who take as much pride in owning their bike, as having fun on the trails. It’s certainly the only mountain bike company I know of that has their own fansite (Yetifan.com), and maybe it’s the reason Yeti bikes are always so sought after. I definitely wouldn’t mind an SB66 sitting in my garage.
Once a year, Yeti organise a tribe meet, where owners, and sponsored riders from all around the world come together for what I guess is just one big family meal. Match the family meal with some awesome trails, fun evening competitions and great, passionate people and you have a banger of a weekend.