This is Peaty 2012

Now this really IS interesting!

Joe Bowman (one of the key players behind Five Ten UK and This is Sheffield) and friends have just launched a new media project called ‘Steel City Media’ and have teamed up with the one and only Steve Peat to create a life-style documentary on the big man.

We can’t wait to see this go live – nice work Jo-Bo!

Here’s the official PR:

Steel City Media is proud to announce, This Is Peaty 2012.

Now then. Steve Peat… Where do we start? There’s literally nothing left to be said, about the man who has done so much for his sport. His relentless enthusiasm, fun and approachable personality has molded him into the role model that riders and fans of all ages, look up to today, and will do for years to come.

Flat out both on and off the bike…

It’s the reason we all love him and it’s the reason he’s still at the top. Steve Peat has fun riding his bike. Plain and simple. This Is Peaty is here to document that fun. Coming April 2012.

This Is Peaty is set to take you on a personal tour, through the UCI World Cup, World Champs, British Downhill Series + tons more along the way.

Don’t think for a second that it’s going to be racing 24/7…
You get the beers in, whilst Steve and co provide the entertainment…

ThisIsPeaty.com is now live and will be kept up to date with all the latest news and snippets from the big man himself, so keep checking back for more….

Make sure you also give us a shout on:

@ThisIsPeaty
@SteelCityMedia

Cheers!

A SteelCityMedia.co.uk Production