Fox 2010 first look
February 16th, 2010
Every year, at the onset of of designing a new line, we have one simple goal: to create the ultimate collection of riding gear which serious mountain bike enthusiasts will embrace.
We’ve taken great care to dial in our products down to the smallest details. From our selection of performance fabrics, strategically placed mesh venting, and stretch paneling in critical movement areas, to our detachable sunglass/goggle wipe on our shorts and our audio interface design (featuring smart
routing for headphone cables) – every detail speaks to functional performance when you’re on your bike.
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Our 2010 range features many innovative new ideas, twists on some old favourites and top performing legacy products.
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The highlights include:
The V3R Helmet – leveraging our domination in the MX world, we’ve taken our best selling V3 helmet and re-engineered it for bike specific use, by trimming some weight with the use of carbon fibre in the shell lay up.
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The Launch Pro Knee Pad – a new soft shell knee pad with a hard plastic knee insert, with an ergonomic design for comfort and stability when charging hard through the roots and rocks.
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The Titan Sport Jacket – a new upper body suit for the gravity set that won’t break the bank with its retail price. Hard shell plastic protection on the back, shoulders, chest, and arms, with a mesh ventilated chassis for maximum comfort when railing the berms.
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The Ventilator Short – new for 2010, the Ventilator short features a super light weight shell with a shorter out seam, specifically designed for hot weather rides when the humidity is high. Ventilation ports and a detachable inner mesh short optimize the air flow, and the new high performance Evo chamois gives you comfort in the saddle all day long.
The Dirt Shirt Collection – the 2010 dirt shirt collection uses a unique bamboo fabric that is both wicking and anti-microbial. We’ve adorned these shirts with some of our top t-shirt graphics from our sportswear range, giving riders high performance with street appeal.
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These products, in addition to the rest of the range, give riders the tools they need to climb, sweat, descend, jump, rip, gap, rail and otherwise charge their local trails – whether shuttling a long travel full suspension rig or knocking out a soul ride on a single speed, mashing gears to get through a rain squall, sizing up the tranny on a gap jump, or railing a ribbon of endless single track. We’ve got you covered. Thanks for taking us along for the ride, You’ll like what’s in store.
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Go Fox Yourself at www.foxmtb.com, Tel 0191 487 6100 or drop a line to info@foxeurope.com.
